What is SEO?
The term SEO stands for Search Engine Optimization. It is the science and art which involves optimizing a website so that it gets crawled and indexed by search engines in the most effective manner possible.

Why SEO?
Search Engine Rankings mean Traffic which ultimately means business. Search Engines are the best source of free and reliable Traffic – getting visitors who are actually looking for what you are selling.

How Search Engines work?
Search engines run a series of sequential tasks to serve the relevant web-results to their searchers.

Search engines send automated programs, called "bots" or “spiders” to crawl the servers on the WorldWideWeb to find documents and bring back to its index or database.
After building a Database it filters documents according to the search engine's rules (so as to remove spam, and un-important web-pages) and stores those which meet its quality criteria.

When a request for information comes into the search engine (hundreds of millions each day), it evaluates the sites in its index, assessing which are the most relevant to the requested information, based on area of expertise as evidenced by keywords in content of the web-page, theme of the website and link references from other websites.

How Does SEO Help?

Broadly speaking the role of SEO is to bridge the Gap between the Search Engines Working and the understanding of the Webmasters. Usually webmasters like to make flashy websites, using Java-Script etc, so as to make it attractive for their visitors, until they notice their website becoming invisible to the Search Engines or they have/get an urge to get that free traffic.
Over here the function of SEO starts, making the website compliant to Search Engine Standards, optimizing it and achieving its rankings.

Methods for Achieving Search Engine Rankings:

The two techniques for marketing on Search Engines are:

1. SEM (PPC or Paid Results on Search Engines): You can pay the Search Engines for becoming visible on the Search Engines. In this scenario, you pay every time your website is listed or clicked as displayed under the Sponsored Results.

This snapshot shows the Sponsored Results Rankings:

2. SEO (means Organic or Free Results):

SEO as explained above is a combination of various techniques, which helps you in achieving rankings naturally or organically on the Search Engines.

The below snapshot shows the Natural Search Engine Rankings:

Should you need any assistance or have any queries, we are here to help and guide you to reach the TOP!